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VITAMIN A

This is no ordinary bikini. The seams lie flat against the skin. The quality is meticulous. The fit is hip-slimming, curve-hugging, bust-boosting, figure-flattering perfection.

Vitamin A is inspired by travel, modern art, and the cult of global style-setters who collect our designs (Gwyneth Paltrow, Scarlett Johansson, Jessica Alba, and Rihanna, to name a few). We’re known for the LBB—the Little Black Bikini™, as essential as the little black dress—and our signature California Cut. We’re all about sexy, sun-kissed California beauty.

The brand wants to beautify the beach in more ways than one, so we’re doing our part to lighten our environmental footprint. Our exclusive new EcoLux™ matte superfine jersey is made with recycled nylon fiber to conserve precious resources.

 Prints are created, when possible, with waterless digital technology at factories specially chosen for their innovative approaches to conserving electricity and water.


Vitamin A strongly believes that style and substance can coexist.

The designs are crafted to last and last. And it is done ethically in sunny Southern Calirornia, where the Vitamin A team lives, works, and swims.