For High Summer 2025, FARM Rio unveils a sun-drenched collection that captures the intoxicating joy of escape, celebrating the beauty of fleeting moments and the eternal allure of Summer. Photographed at a dreamy beach house in Paraty, Rio de Janeiro, the collection embodies a destination state of mind—where warm days stretch long and style meets spontaneity.
Rooted in the brand’s unmistakable aesthetic—joyful, artisanal, and unapologetically bold—this chapter simplifies the art of packing light without sacrificing impact. It’s an invitation to rediscover sunshine dressing with effortless silhouettes, tactile details, and prints that evoke the vibrant energy of a tropical daydream.
A Story in Every Stitch
At the heart of the collection are prints inspired by Brazil’s lush landscapes, sun-kissed fruit gardens, seaside picnics, and bucket-list Summer destinations. These stories unfold across breezy maxi dresses, tailored minis, and elevated matching sets—each piece a colorful narrative on its own.
Design flourishes like embroidered textures, beaded fringes, and nature-inspired 3D elements add dimension and depth. Bohemian puff sleeves, sailor collars, wavy hems, and delicate ribbons infuse each garment with playful elegance. From laid-back mornings to al fresco evenings, the collection redefines occasion wear with a light hand and joyful sophistication.
FARM Rio’s High Summer 25 is a celebration of sensory joy and the freedom that comes with lighthearted dressing. It’s a reminder that Summer is more than a season—it’s a feeling.
